Rob's professional writing career began in 1989. He honed his skills in corporate and agency settings for more than a decade, started a freelance career in 2002 and formed RWR Company in 2004. He has written for countless jobs of every scope and scale, developing the expertise required to turn complex ideas into clear, concise, everyday language.
Away from work, Rob enjoys reading, tennis, chess and time with his family. Thanks to his two young children, someone finally understands his sense of humor.
Lars started writing professionally in 1994. He has written for startups, Fortune 100 companies and many others in between. His areas of expertise include imaging technology, software, security and healthcare. He enjoys the challenge of learning new industries, as well as finding the best way to tell a complex story to multiple audiences. He joined RWR Company in 2010.
Away from work, Lars enjoys writing fiction, playing the guitar and drums, and exploring the Twin Cities with his wife, son and daughter.