BrainHive™: Product Launch
Brain Hive provides a simple and affordable new eBook rental service for K-12 libraries. Schools pay only $1 each time a title is accessed from a vast collection, with no up-front costs and no commitments to continue.
RWR Company partnered with design firm PLDG to develop the Brain Hive brand identity, positioning and tagline. Next, we produced a complete series of launch materials, including a website, intro video, ads, collateral, posters, telemarketing scripts, and recruitment emails.