MTS: Brand Development

Eden Prairie-based MTS provides technology that helps researchers, manufacturers and product developers predict how complex structures — airplanes, bridges, buildings, cars, biomedical devices, advanced materials and more — will perform in the real world.

MTS developed a superior brand on the strength of its engineering skills, but needed to clearly articulate its greater value: understanding rapidly evolving customer challenges and applying unmatched experience and expertise to overcome them.

RWR Company worked with MTS and Larsen Design to reposition the business across multiple channels. We developed a new tagline — "be certain." — and rolled it out within a new collateral system, corporate videos, annual reports, website, tradeshow graphics, presentations and other deliverables.

Here are some samples: