BestBuy.com: Web Marketing

Millions of people shop at BestBuy.com, and RWR Company been helping to optimize this online retail experience since 2003. What began with revising buyer’s guides soon transformed into writing multiple segment-specific sites, along with weekly promotions, unique site experiences and career sites for potential Best Buy and Geek Squad employees. We even learned enough code to be dangerous along the way.

RWR Company currently provides ongoing promotional and informational content for BestBuy.com and MyRZ.com, the private site for members of Best Buy’s Reward Zone loyalty program. We also manage targeted trigger e-mails that customers receive automatically based on recent purchases, and work on a variety of site-driven direct marketing activities for specific promotions and consumer needs.

Here are some samples:

• Insignia website
• Reward Zone website
• NewBlue landing page