Gray Plant Mooty: Brand Refinement

Founded in 1866, Gray Plant Mooty is the oldest law firm in Minneapolis. We partnered with Vox Creative to help the firm’s Health Law practice group better position itself in the marketplace. We crafted a mission, brand promise and key messages for the team. This information was used to create an award-winning ad campaign, along with a website showcasing the unique capabilities and personalities of the Health Law team.

Samples:

• Print Ad Campaign (PDF)
• Health Law Microsite
• Gray Plant Mooty 2011 Year in Review (PDF)